{"id":19067,"date":"2022-07-04T12:16:00","date_gmt":"2022-07-04T12:16:00","guid":{"rendered":"http:\/\/v3.aysegulzengin.av.tr\/?p=19067"},"modified":"2023-11-15T08:09:45","modified_gmt":"2023-11-15T08:09:45","slug":"elektronik-ticaretin-duzenlenmesi-hakkinda-kanunda-degisiklik","status":"publish","type":"post","link":"https:\/\/aysegulzengin.av.tr\/tr\/elektronik-ticaretin-duzenlenmesi-hakkinda-kanunda-degisiklik\/","title":{"rendered":"Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019da De\u011fi\u015fiklik"},"content":{"rendered":"\t\t
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E<\/span><\/p>\n

lektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019da De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Kanun Teklifi TBMM Komisyonu\u2019ndan ge\u00e7ti. Bu de\u011fi\u015fiklik ile kanunda bir \u00e7ok noktada d\u00fczenleme yap\u0131l\u0131yor ancak en \u00f6nemlilerini k\u0131saca \u015f\u00f6yle \u00f6zetleyebiliriz:<\/p>\n

\u00a01-\u00a0\u00a0\u00a0Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131, elektronik ticaret hizmet sa\u011flay\u0131c\u0131, elektronik ticaret ortam\u0131, elektronik ticaret pazar yeri, Elektronik Ticaret Bilgi Sistemi (ETB\u0130S), net i\u015flem hacmi ve ekonomik b\u00fct\u00fcnl\u00fck tan\u0131mlar\u0131 eklendi.<\/p>\n

2-\u00a0\u00a0\u00a0Eski ad\u0131 ile arac\u0131 hizmet sa\u011flay\u0131c\u0131(uygulamada pazaryeri sahibi) n\u0131n pazaryerinde sat\u0131\u015f yapan sat\u0131c\u0131lar\u0131n hukuka ayk\u0131r\u0131 i\u015f ve i\u015flemlerinden sorumlulu\u011fu olmad\u0131\u011f\u0131na dair d\u00fczenleme korunuyor. Ancak yeni d\u00fczenleme ile arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n sat\u0131c\u0131lar\u0131n(hizmet sa\u011flay\u0131c\u0131lar\u0131n) sundu\u011fu i\u00e7eri\u011fin hukuka ayk\u0131r\u0131 oldu\u011fundan haberdar olmas\u0131 halinde i\u00e7eri\u011fi yay\u0131ndan kald\u0131rmas\u0131 ve ilgili kurum ve kurulu\u015flara bilgi vermesi zorunlulu\u011fu getiriliyor. Arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n hukuka ayk\u0131r\u0131l\u0131ktan \u00fc\u00e7\u00fcnc\u00fc ki\u015filerin ihtar\u0131 ile mi yoksa her i\u00e7erikte hukuki denetim yaparak m\u0131 haberdar olaca\u011f\u0131 \u015fimdiden merak konusu.<\/p>\n

3-\u00a0\u00a0\u00a0Yine arac\u0131 hizmet sa\u011flay\u0131c\u0131lara fikri ve s\u0131nai hak ihlalinin bildirimi halinde pazaryerinde bulunan i\u00e7eri\u011fi kald\u0131rma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getiriliyor. Bu d\u00fczenleme \u00f6ncesinde de Yarg\u0131tay kararlar\u0131 ile uyar-kald\u0131r y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirilmi\u015fti ancak yeni d\u00fczenleme ile arac\u0131 hizmet sa\u011flay\u0131c\u0131lara hak ihlali yapan ile hakk\u0131 ihlal edilen aras\u0131nda adeta bir yarg\u0131\u00e7 konumu sa\u011flan\u0131yor. Pazaryerlerine taraflar\u0131n belge ve bildirimleri de\u011ferlendirilerek i\u00e7eri\u011fi kald\u0131rma ya da yeniden yay\u0131ma alma hakk\u0131 sa\u011flan\u0131yor.<\/p>\n

4-\u00a0\u00a0\u00a0Elektronik ticarette haks\u0131z ticari uygulama kavram\u0131 getiriliyor. Gatekeeper olarak adland\u0131r\u0131lan sekt\u00f6r devi arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131n haks\u0131z rekabet ve pazar \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc kullanarak haks\u0131z ticari i\u015flemler yapmas\u0131n\u0131 engellemek ama\u00e7lan\u0131yor. Bu y\u00f6n\u00fc ile Dijital Markets Act(DMA) ve Digital Services Act(DSA) ile paralel bir d\u00fczenleme oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn.<\/p>\n

5-\u00a0\u00a0\u00a0Yak\u0131n zamanda yap\u0131lan Rekabet Kurulu incelemesinde de\u011finilmi\u015fti ve yasaya da al\u0131nm\u0131\u015f: Arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n kendisinin veya ekonomik b\u00fct\u00fcnl\u00fck i\u00e7inde bulundu\u011fu ki\u015fi\/\u015firketlerin markalar\u0131n\u0131 sahibi oldu\u011fu platformda sat\u0131\u015f\u0131 yasaklan\u0131yor. Bu d\u00fczenlemenin yeni maddelerden en radikali oldu\u011funu s\u00f6ylersek yanl\u0131\u015f olmaz san\u0131r\u0131m.<\/p>\n

6-\u00a0\u00a0\u00a0Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi on milyar, otuz milyar ve altm\u0131\u015f milyar \u00a0T\u00fcrk liras\u0131n\u0131n \u00fczerinde olan arac\u0131 hizmet sa\u011flay\u0131c\u0131lara kademeli olarak ek y\u00fck\u00fcml\u00fcl\u00fckler getiriliyor.<\/p>\n

7-\u00a0\u00a0\u00a0Arac\u0131 hizmet sa\u011flay\u0131c\u0131lara, b\u00fcnyesinde sat\u0131\u015f yapan markalar\u0131n yaz\u0131l\u0131 beyan\u0131n\u0131 almadan o markalar\u0131n isimleri ile reklam yapma yasa\u011f\u0131 getiriliyor.<\/p>\n

8-\u00a0\u00a0\u00a0Bir takvim y\u0131l\u0131ndaki net i\u015flem hacmi on milyar T\u00fcrk liras\u0131n\u0131n ve iptal ve iadeler hari\u00e7 i\u015flem say\u0131s\u0131 y\u00fcz bin adedin \u00fczerinde olan arac\u0131 hizmet sa\u011flay\u0131c\u0131lara elektronik ticaret lisans\u0131 alma zorunlulu\u011fu getiriliyor.<\/p>\n

9-\u00a0\u00a0\u00a0Lisans alma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc hari\u00e7 di\u011fer y\u00fck\u00fcml\u00fcl\u00fcklere uyum i\u00e7in arac\u0131 hizmet sa\u011flay\u0131c\u0131lara 01.01.2024 tarihine kadar s\u00fcre tan\u0131n\u0131yor.<\/p>\n

10-\u00a0Kanunda yap\u0131lan t\u00fcm de\u011fi\u015fiklikler 01.01.2023 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giriyor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

E lektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019da De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Kanun Teklifi TBMM Komisyonu\u2019ndan ge\u00e7ti. Bu de\u011fi\u015fiklik ile kanunda bir \u00e7ok noktada d\u00fczenleme yap\u0131l\u0131yor ancak en \u00f6nemlilerini k\u0131saca \u015f\u00f6yle \u00f6zetleyebiliriz: \u00a01-\u00a0\u00a0\u00a0Elektronik…<\/p>\n","protected":false},"author":1,"featured_media":19288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[],"class_list":["post-19067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"_links":{"self":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/19067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/comments?post=19067"}],"version-history":[{"count":6,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/19067\/revisions"}],"predecessor-version":[{"id":19920,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/19067\/revisions\/19920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/media\/19288"}],"wp:attachment":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/media?parent=19067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/categories?post=19067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/tags?post=19067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}