{"id":18996,"date":"2019-04-08T11:03:00","date_gmt":"2019-04-08T11:03:00","guid":{"rendered":"http:\/\/v3.aysegulzengin.av.tr\/?p=18996"},"modified":"2023-11-03T06:58:07","modified_gmt":"2023-11-03T06:58:07","slug":"marka-hakkinin-internette-haksiz-kullanimi-ve-taklidi","status":"publish","type":"post","link":"https:\/\/aysegulzengin.av.tr\/tr\/marka-hakkinin-internette-haksiz-kullanimi-ve-taklidi\/","title":{"rendered":"Marka Hakk\u0131n\u0131n \u0130nternette Haks\u0131z Kullan\u0131m\u0131 ve Taklidi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18996\" class=\"elementor elementor-18996\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c357c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"4c357c25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c780bf7 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3c780bf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180270c4 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"180270c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><span class=\"trx_addons_dropcap trx_addons_dropcap_style_2\">E<\/span><\/p>\n<p>-ticaret \u00e7a\u011f\u0131, internette sat\u0131\u015f ve pazarlamay\u0131 kolayla\u015ft\u0131rmas\u0131n\u0131n yan\u0131nda ba\u015fkas\u0131 ad\u0131na tescilli markalara ait bilgilere kolay ula\u015f\u0131lmas\u0131 ile marka ihlallerini de artt\u0131r\u0131yor. Markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131 ve pazarlanmas\u0131nda e\u015fsiz bir avantaj sunan internetin, markan\u0131n taklidi ve k\u00f6t\u00fc niyetli kullan\u0131m\u0131 kar\u015f\u0131s\u0131nda ise dezavantaja d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz.<\/p>\n<h5>Ba\u015fkas\u0131 Ad\u0131na Tescilli Bir Markan\u0131n Herhangi Bir \u00dcr\u00fcnde ya da Ambalaj\u0131nda Kullan\u0131lmas\u0131<\/h5>\n<p>Ba\u015fkas\u0131 ad\u0131na tescilli bir markan\u0131n herhangi bir \u00fcr\u00fcnde ya da ambalaj\u0131nda kullan\u0131lmas\u0131, sat\u0131\u015fa sunulmas\u0131, ithal ya da ihra\u00e7 edilmesi veya reklamlarda kullan\u0131lmas\u0131 marka hakk\u0131na tecav\u00fcz olu\u015fturan yani marka ihlaline yol a\u00e7an ba\u015fl\u0131ca fiiller olarak say\u0131labilir. \u00a0\u0130nternette yap\u0131lan marka ihlallerinin ise \u00e7o\u011funlukla sat\u0131\u015fa sunma ve reklam ama\u00e7l\u0131 kullanma ile olu\u015ftu\u011funu g\u00f6r\u00fcyoruz. Ancak internette kar\u015f\u0131la\u015f\u0131lan en belirgin ihlalin, ba\u015fkas\u0131 ad\u0131na tescilli markan\u0131n alan ad\u0131 olarak kullan\u0131lmas\u0131 \u015feklinde olu\u015ftu\u011funu s\u00f6yleyebiliriz.<\/p>\n<p>S\u0131nai M\u00fclkiyet Kanunu&#8217;nda ba\u015fkas\u0131 ad\u0131na tescilli bir markan\u0131n ticari etki yaratacak bi\u00e7imde alan ad\u0131, y\u00f6nlendirici kod, anahtar s\u00f6zc\u00fck ya da benzeri bi\u00e7imlerde kullan\u0131lmas\u0131 marka hakk\u0131na tecav\u00fcz olarak nitelendiriliyor. Burada alan ad\u0131 konusunda &#8221;ilk gelen al\u0131r&#8221; kural\u0131 ile marka hakk\u0131 aras\u0131nda bir \u00e7at\u0131\u015fma oldu\u011funu g\u00f6r\u00fcyoruz. Ancak, her ne kadar ilk gelen taraf\u0131ndan al\u0131nsa da alan ad\u0131n\u0131n ba\u015fkas\u0131 ad\u0131na tescilli markayla iltibas olu\u015fturacak \u015fekilde kullan\u0131lmas\u0131 ve haks\u0131z rekabet olu\u015fturmas\u0131 halinde kullan\u0131m\u0131n\u0131n durdurulmas\u0131na karar verildi\u011fini belirtmemiz gerekiyor. Alan ad\u0131 ile ba\u015fkas\u0131 ad\u0131na tescilli markan\u0131n haks\u0131z kullan\u0131lmas\u0131 halinde, marka sahibinin S\u0131nai M\u00fclkiyet Kanunu ile sa\u011flanan haklar\u0131n\u0131 kullanmas\u0131 da m\u00fcmk\u00fcn olabiliyor.<\/p>\n<h5>E-ticaret Sitelerinde Yap\u0131lan Marka \u0130hlalleri<\/h5>\n<p>\u0130nternette s\u0131k kar\u015f\u0131la\u015f\u0131lan bir di\u011fer marka ihlali \u00f6rne\u011fini ise marketplace yani online pazaryeri uygulamalar\u0131nda g\u00f6r\u00fcyoruz. \u00d6zellikle B2C \u015feklinde \u00e7al\u0131\u015fan ve her nevi i\u015fletmeye sat\u0131\u015f imkan\u0131 veren online pazaryeri uygulamalar\u0131nda, ba\u015fkas\u0131 ad\u0131na tescilli marka taklit edilerek sat\u0131\u015fa sunulan \u00fcr\u00fcnler bulunabilmektedir.<\/p>\n<p>Bir di\u011fer durumda ise \u00f6zellikle reklam, pazarlama maliyetinden ka\u00e7mak isteyen k\u00fc\u00e7\u00fck i\u015fletmelerin sat\u0131\u015f yapt\u0131klar\u0131 alanda tan\u0131nm\u0131\u015f markalar\u0131n \u00fcr\u00fcn ve g\u00f6rsellerini kullanarak kendi \u00fcr\u00fcnlerini satmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6r\u00fcyoruz. Burada online pazaryeri sahiplerinin elbette ki her sat\u0131\u015fa sunulan \u00fcr\u00fcn\u00fc marka ihlali konusunda denetleme ya da takip etmesi m\u00fcmk\u00fcn de\u011fildir. Ancak, online pazaryeri sahiplerinin tescilli marka sahibi taraf\u0131ndan yap\u0131lan marka ihlali yap\u0131ld\u0131\u011f\u0131 y\u00f6n\u00fcndeki uyar\u0131y\u0131 dikkate alma ve marka ihlali yap\u0131lmas\u0131na izin verecek hi\u00e7bir ihtimale izin vermemeleri \u00f6nem ta\u015f\u0131maktad\u0131r. \u00d6yle ki Yarg\u0131tay Hukuk Genel Kurulu 2013\/11-1138 E. say\u0131l\u0131 karar\u0131 ile, marka ihlali yap\u0131ld\u0131\u011f\u0131 iddias\u0131 ile web sitesinden \u00e7\u0131kar\u0131lmas\u0131 talep edilen \u00fcr\u00fcn\u00fcn sitede yay\u0131mlanmas\u0131na devam eden ve sat\u0131\u015f\u0131na izin veren bilinen bir online pazaryeri uygulamas\u0131n\u0131n marka ihlaline ortak oldu\u011fu ve marka ihlali ile olu\u015fan zarardan sat\u0131c\u0131 ile birlikte sorumlu oldu\u011funa karar verdi. Yarg\u0131tay Hukuk Genel Kurulu&#8217; nun bu karar\u0131 ile online pazaryeri uygulamalar\u0131na da marka ihlaline y\u00f6nelik her t\u00fcrl\u00fc uyar\u0131y\u0131 dikkate almalar\u0131 konusunda \u00f6nemli bir uyar\u0131 yap\u0131lm\u0131\u015f oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n<p>Tescilli bir markan\u0131n internette yukar\u0131da sayd\u0131\u011f\u0131m\u0131z \u015fekillerden biri ile ihlali halinde, h\u0131zl\u0131ca harekete ge\u00e7erek ihlalin resmi makamlarca tespitini sa\u011flamak \u00f6nem ta\u015f\u0131yor. Ancak herhal\u00fckarda, resmi makamlara ba\u015fvuru s\u0131ras\u0131nda internet ortam\u0131ndan kald\u0131r\u0131lm\u0131\u015f dahi olsa, alan\u0131nda uzman bilirki\u015filerce yap\u0131lan inceleme ile ge\u00e7mi\u015fe d\u00f6n\u00fck yap\u0131lan i\u015flemlerin de tespiti sa\u011flanabiliyor. Devam\u0131nda ise S\u0131nai M\u00fclkiyet Kanunu gere\u011fince, marka hakk\u0131na tecav\u00fczden do\u011fan zararlar\u0131n tazmini ve tecav\u00fcz olu\u015fturan eylemlerin men&#8217;ini talep etmek m\u00fcmk\u00fcn olabiliyor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E -ticaret \u00e7a\u011f\u0131, internette sat\u0131\u015f ve pazarlamay\u0131 kolayla\u015ft\u0131rmas\u0131n\u0131n yan\u0131nda ba\u015fkas\u0131 ad\u0131na tescilli markalara ait bilgilere kolay ula\u015f\u0131lmas\u0131 ile marka ihlallerini de artt\u0131r\u0131yor. Markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131 ve pazarlanmas\u0131nda e\u015fsiz bir avantaj sunan&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[],"class_list":["post-18996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"_links":{"self":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/comments?post=18996"}],"version-history":[{"count":5,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18996\/revisions"}],"predecessor-version":[{"id":19211,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18996\/revisions\/19211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/media\/19209"}],"wp:attachment":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/media?parent=18996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/categories?post=18996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/tags?post=18996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}