{"id":18923,"date":"2018-03-05T07:15:00","date_gmt":"2018-03-05T07:15:00","guid":{"rendered":"http:\/\/v3.aysegulzengin.av.tr\/?p=18923"},"modified":"2023-11-03T07:07:26","modified_gmt":"2023-11-03T07:07:26","slug":"tuketici-sikayet-sitelerinin-uyelik-ucreti-talebi-ve-haksiz-rekabet","status":"publish","type":"post","link":"https:\/\/aysegulzengin.av.tr\/tr\/tuketici-sikayet-sitelerinin-uyelik-ucreti-talebi-ve-haksiz-rekabet\/","title":{"rendered":"T\u00fcketici \u015eikayet Sitelerinin \u00dcyelik \u00dccreti Talebi ve Haks\u0131z Rekabet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18923\" class=\"elementor elementor-18923\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c357c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"4c357c25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c780bf7 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3c780bf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180270c4 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"180270c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><span class=\"trx_addons_dropcap trx_addons_dropcap_style_2\">T<\/span>\u00fcketici \u015fikayet sitelerinin \u00fcyelik \u00fccreti talebi, \u015fikayet edilen marka ve ticaret \u015firketleri i\u00e7in b\u00fcy\u00fck bir ma\u011fduriyet olu\u015fturuyor. Bu konuyu ya\u015fad\u0131\u011f\u0131m\u0131z y\u00fczy\u0131l\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zda yaratt\u0131\u011f\u0131 de\u011fi\u015fimleri g\u00f6rerek incelemek gerekiyor. Art\u0131k bir \u00fcr\u00fcn ya da hizmeti almadan \u00f6nce ma\u011faza dola\u015fmak yerine yaln\u0131zca bir t\u0131k ile o \u00fcr\u00fcn ya da hizmete ili\u015fkin t\u00fcm bilgilere ula\u015fabiliyoruz. Bu s\u0131rada kar\u015f\u0131m\u0131za ilk olarak \u015fikayetvar.com ya da \u015fikayetimvar.com gibi t\u00fcketici \u015fikayet siteleri \u00e7\u0131k\u0131yor. Bu sitelerde yer alan yorum ve \u015fikayetlerin ise o \u00fcr\u00fcn ya da hizmeti almam\u0131zda \u00e7ok b\u00fcy\u00fck etkisi oldu\u011funu itiraf etmemiz gerekiyor. \u0130\u015fte tam da bu sebeple, t\u00fcketicilere &#8221;ifade ve \u015fikayet \u00f6zg\u00fcrl\u00fc\u011f\u00fc&#8221; sa\u011flayan t\u00fcketici \u015fikayet siteleri, bu \u00f6zg\u00fcrl\u00fc\u011f\u00fc ticaret \u015firketleri kar\u015f\u0131s\u0131nda bir tehdit olarak kullan\u0131yor. T\u00fcketiciler, sat\u0131n alm\u0131\u015f oldu\u011fu \u00fcr\u00fcn ya da hizmetlerle ilgili ele\u015ftiri ve \u015fikayetlerini bu internet sitelerine, \u00e7o\u011fu zaman isimleri dahi a\u00e7\u0131klanmadan, \u00fccretsiz olarak yazabiliyor. Bu durum, t\u00fcketicilerin yani hepimizin ifade ve \u015fikayet \u00f6zg\u00fcrl\u00fc\u011f\u00fc hakk\u0131 kapsam\u0131nda olmakla birlikte k\u00f6t\u00fcniyetli kullan\u0131mlara da zemin sa\u011fl\u0131yor.<\/p>\n<p>&nbsp;Ticaret \u015firketleri ise \u00f6ncelikle hakk\u0131nda \u015fikayet yazan ki\u015finin kim oldu\u011funu \u00f6\u011frenmek sonras\u0131nda bu \u015fikayetlere cevap vermek, \u015fikayet\u00e7iye d\u00f6n\u00fc\u015f yapabilmek ya da kendini aklamak i\u00e7in bu sitelere \u00fcye olmak zorunda kal\u0131yor. Bu noktada ise t\u00fcketici \u015fikayet sitelerinin &#8221;ayl\u0131k \u00fcyelik \u00fccreti&#8221; talebi ile kar\u015f\u0131la\u015f\u0131l\u0131yor ki bu \u00fccretler hi\u00e7 de yabana at\u0131lacak oranda de\u011fil. \u00dcyelik \u00fccreti \u00f6demeyi kabul etmeyen ve siteye giri\u015f yapamayan \u015firketler m\u00fc\u015fterilerinin \u015fikayetlerini \u00f6nemsemeyen bir \u015firket durumuna d\u00f6n\u00fc\u015f\u00fcyor ve \u00fcyelik \u00fccretini \u00f6demeyi kabul eden rakibi kar\u015f\u0131s\u0131nda puan kaybediyor. Bu sitelere \u00fcye olan ve olmayan \u015firketlere ili\u015fkin \u015fikayetlerin yay\u0131mlanmas\u0131 konusunda ayr\u0131m yap\u0131lmas\u0131, hakk\u0131nda ticari itibar\u0131n\u0131 zedeleyici yorum yaz\u0131lan \u015firketin yan\u0131nda rakip \u015firket reklamlar\u0131n\u0131n sunulmas\u0131, reklam veren \u015firketlere ili\u015fkin \u015fikayetlerin zaman zaman hi\u00e7 yay\u0131nlamamas\u0131 ya da olduk\u00e7a de\u011fi\u015ftirilerek yay\u0131nlanmas\u0131 da t\u00fcketici \u015fikayet sitelerinin olu\u015fturdu\u011fu ma\u011fduriyetler aras\u0131nda say\u0131l\u0131yor.&nbsp;<\/p><p>T\u00fcrk Ticaret Kanunu 54\/2 maddesine g\u00f6re &#8221;Rakipler aras\u0131nda veya tedarik edenlerle m\u00fc\u015fteriler aras\u0131ndaki ili\u015fkileri etkileyen aldat\u0131c\u0131 veya d\u00fcr\u00fcstl\u00fck kural\u0131na di\u011fer \u015fekillerdeki ayk\u0131r\u0131 davran\u0131\u015flar ile ticari uygulamalar haks\u0131z ve hukuka ayk\u0131r\u0131d\u0131r.&#8221; T\u00fcrk Ticaret Kanunu 55\/1\/a-5 de ise &#8221;Kendisini, mallar\u0131n\u0131, i\u015f \u00fcr\u00fcnlerini, faaliyetlerini, fiyatlar\u0131n\u0131, ger\u00e7e\u011fe ayk\u0131r\u0131, yan\u0131lt\u0131c\u0131, rakibini gereksiz yere k\u00f6t\u00fcleyici veya gereksiz yere onun tan\u0131nm\u0131\u015fl\u0131\u011f\u0131ndan yararlanacak \u015fekilde; ba\u015fkalar\u0131, mallar\u0131, i\u015f \u00fcr\u00fcnleri veya fiyatlar\u0131yla kar\u015f\u0131la\u015ft\u0131rmak ya da \u00fc\u00e7\u00fcnc\u00fc ki\u015fiyi benzer yollardan \u00f6ne ge\u00e7irmek&#8221; d\u00fcr\u00fcstl\u00fck kural\u0131na ayk\u0131r\u0131 davran\u0131\u015flar aras\u0131nda say\u0131lm\u0131\u015ft\u0131r.&nbsp;<\/p><p>\u00d6zetle, t\u00fcketici \u015fikayet sitelerinin ticaret \u015firketlerinden \u00fcyelik \u00fccreti talebi, T\u00fcrk Ticaret Kanunu kapsam\u0131nda d\u00fcr\u00fcstl\u00fck kural\u0131na ayk\u0131r\u0131l\u0131k suretiyle haks\u0131z rekabet olu\u015fturmaktad\u0131r. Yine bu siteler taraf\u0131ndan t\u00fcketiciye sa\u011flanan \u00f6zg\u00fcrl\u00fc\u011f\u00fcn, ticaret \u015firketlerinden para kazanma arac\u0131 olarak kullan\u0131lmas\u0131 Medeni Kanun kapsam\u0131nda hakk\u0131n k\u00f6t\u00fcye kullan\u0131lmas\u0131 niteli\u011findedir. T\u00fcketici \u015fikayet sitelerinin \u00fcyelik \u00fccreti talebinin haks\u0131z rekabet te\u015fkili ile hukuka ayk\u0131r\u0131l\u0131\u011f\u0131n\u0131n tespitine ili\u015fkin a\u00e7t\u0131\u011f\u0131m\u0131z dava 2015 y\u0131l\u0131nda Yarg\u0131tay 11. Hukuk Dairesi taraf\u0131ndan hakl\u0131 g\u00f6r\u00fclm\u00fc\u015f ve bu konuda emsal bir karara imza at\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p>Ancak bu karara ra\u011fmen t\u00fcketici \u015fikayet siteleri haks\u0131z ve hukuka ayk\u0131r\u0131 bu uygulamaya devam etmektedir. Bu haks\u0131zl\u0131\u011f\u0131n son bulmas\u0131 ise ticaret \u015firketlerinin bu konudaki haklar\u0131n\u0131 aramas\u0131 ve birlik halinde hareket etmesi ile m\u00fcmk\u00fcnd\u00fcr.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>T\u00fcketici \u015fikayet sitelerinin \u00fcyelik \u00fccreti talebi, \u015fikayet edilen marka ve ticaret \u015firketleri i\u00e7in b\u00fcy\u00fck bir ma\u011fduriyet olu\u015fturuyor. Bu konuyu ya\u015fad\u0131\u011f\u0131m\u0131z y\u00fczy\u0131l\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zda yaratt\u0131\u011f\u0131 de\u011fi\u015fimleri g\u00f6rerek incelemek gerekiyor. Art\u0131k bir&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[],"class_list":["post-18923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"_links":{"self":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/comments?post=18923"}],"version-history":[{"count":5,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18923\/revisions"}],"predecessor-version":[{"id":19226,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/posts\/18923\/revisions\/19226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/media\/19224"}],"wp:attachment":[{"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/media?parent=18923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/categories?post=18923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aysegulzengin.av.tr\/tr\/wp-json\/wp\/v2\/tags?post=18923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}